In the world of luxury timepieces, brands like Rolex, Tudor, and Patek Philippe have long been symbols of status and precision engineering. However, acquiring these coveted watches often feels like an uphill battle, with extensive waitlists and soaring grey market prices. Enter The Premium Time Company—a startup revolutionizing access to these horological masterpieces through skill-based competitions.
As of today, they have given away just under two million dollars worth of new Rolex watches. A feat they are quite proud of.
Democratizing Access to Luxury Watches
Founded in late 2022 by watch enthusiasts Gavin Matheson and Floortje Selis, The Premium Time Company emerged from personal frustration. During a visit to a Rolex authorized dealer in Amsterdam, Matheson aimed to purchase a Sea-Dweller to commemorate a significant milestone. To his dismay, he discovered that purchasing directly was nearly impossible due to limited availability and prohibitive grey market prices. This experience ignited the idea to create a platform offering watch aficionados a fair chance to own luxury timepieces without breaking the bank.
How It Works: Skill-Based Competitions
The Premium Time Company hosts regular competitions where participants can win iconic watches. Here’s the process:
Select a Competition: Browse the website to choose from ongoing competitions featuring brands like Rolex, Tudor, and Patek Philippe.
Purchase Tickets: Select the number of tickets you’d like to buy, with each weekly competition typically capping entries between 400 to 750 tickets to maintain favorable odds. Monthly competitions may sell up to 1750 tickets.
Answer a Skill Question: To ensure compliance with gaming regulations, participants must correctly answer a watch-related question, adding an element of skill to the competition.
Await the Draw: After completing the steps, entrants await the draw to see if they’ve won their dream watch.
Sourcing Authentic Timepieces
Ensuring authenticity is paramount. The Premium Time Company sources all of its watches from a small handful of reputable grey market dealers in the US and Europe. All timepieces are new, have the correct box and papers (including warranty cards), and have a traceable history.
The Premium Time Promise
Understanding that personal taste varies, The Premium Time Company offers a unique assurance. If a winner prefers a different model than the one they’ve won, the company will exchange it for another watch of equivalent market value. Alternatively, winners can opt for credit with the company’s watch partner, allowing them to put it toward their ultimate grail piece. This flexibility ensures every winner walks away satisfied.
Building a Community of Watch Enthusiasts
Beyond competitions, The Premium Time Company fosters a vibrant community of watch lovers. They regularly engage with their audience through social media, offering free monthly competitions for models like the MoonSwatch, with no purchase necessary. This approach not only rewards loyal followers but also invites newcomers to experience the thrill of potentially owning a luxury watch.
A Growing Global Presence
Since its inception, The Premium Time Company has garnered a global following. With winners hailing from various countries, including several from the United States, the company’s reach continues to expand. Their commitment to transparency, authenticity, and community engagement has solidified their reputation as a trustworthy platform in the luxury watch market.
In a market where exclusivity often reigns supreme, The Premium Time Company is breaking down barriers, making the dream of owning a luxury timepiece attainable through skill and a bit of luck. Whether you’re a seasoned collector or a newcomer with a passion for watches, this innovative platform offers an exciting avenue to elevate your collection.
If you’d like to join in the fun, The Premium Time Company has offered a ten percent discount to SOFREP readers. Simply use the code SOFREP10 at checkout.
